SEO, or Search Engine Optimization, is the process of modifying aspects of your website to meet a search engine’s demands. For Google, this means meeting algorithmic needs that improve your site’s user experience. SEO involves improvements of all aspects on and off your website. These improvements include user experience, backlinks, and authority confirmation.

The SEO Services package includes these activities:
On-page SEO
Off-page SEO
Keyword research and strategy
Technical SEO
Content creation (including guest blogging)
Site optimization
Link building (and link building strategy)
Local SEO
Services will vary depending upon your business goals. For example, local SEO might not be as vital when growing an online eCommerce business.

Our team of SEO experts at Tactica has enough experience to know what services your site will need. Much of what you need depends on your competition.

Tactica is a full-service digital marketing agency that offers all major marketing services including web design and development, PPC, content creation and optimization, and social media management. Regardless of how you want to increase your ROI, our team specializes in multiple services that will get you there.

SEO is better for those seeking a long-term strategy, as it involves traffic that you have earned. PPC pays for traffic that other companies (like search engines or social sites) make for you.